E-Commerce Website
Fashion & Lifestyle Global E-Commerce Transformation
Transforming a legacy online clothing store into a high-speed headless Shopify experience with custom checkout conversion triggers.
+184%
Conversion Rate
+72%
Quarterly Revenue
2.4×
Average ROAS
0.5s
Page Speed
THE CHALLENGE
Obstacles & Bottlenecks
The brand suffered from 4.8s page load times, high checkout drop-offs (74%), and poor mobile site navigation that degraded ad profitability.
THE STRATEGY
Execution Roadmap
Architected a custom headless Next.js frontend integrated with Shopify Plus, designed high-converting product pages, and implemented automated cart abandon recovery.
TECHNOLOGY STACK DEPLOYED
Shopify Plus
React / Next.js
Tailwind CSS
GraphQL
Klaviyo
"PROPSZY completely revolutionized our digital business. Our online revenue jumped 72% within 90 days of launch."
— Anand K., Founder